A family-owned enterprise

In 1990 Robin Rockman founds the family-owned enterprise Jenny Lane. His wife Didi is a designer (formerly Cacharel and Jourdan) and creates the exclusive jewellery, which gives to the Jenny Lane collection its inimitable character. Their son Ira is engaged in the company and as of 2000, he takes up more and more responsibility. Nathalie Zanolini, designer, also provides valuable services. She completed her studies in Paris and she continuously creates the designs for Jenny Lane. Didi Rockman still remains responsible for the selection of the collection.
The brand is constantly developing and by 2010, a total of 11 countries are opened. As the company achieves the greatest part of its turnover in the EU, stock and dispatch were transferred to Luxembourg in 2011 and taken over by ENVIE specialised in home-party business, the long-time distribution partner for Luxembourg and Belgium,
End of 2014, the Rockman family sells the Jenny Lane brand’s activities to ENVIE. Since then all the activities are operated from Luxembourg.

After 25 years a family-owned enterprise remains in the hand of another family-owned enterprise. Since 1998, the families Thilmany-Kalny and Do Carmo are successful distribution partners of the Jenny Lane label.
Nathalie Zanolini, the designer and Didi Rockman, the Creative Director, will both remain the creative minds of the Jenny Lane collection.
More than 180 consultants in 13 countries are working for Jenny Lane. The exclusive motivational programmes – beautiful journeys, high-quality presents and special offers – make the family enterprise a successful with a social responsibility.

The team in Luxembourg

The new headquarters of Jenny Lane are situated in the south of Luxembourg. In the new company building, completed in 2011 and with an area of 2000 square meters, are hosted the order processing, accounting department, shipping department, marketing and the distribution for 11 countries.

The team of Jenny Lane

More than 230 are primarily involved in the success of Jenny Lane:

  • the consultants
  • the team leaders
  • the national and regional sales managers
  • the team in Luxembourg

and especially our customers and hostesses.

Our corporate philosophy

Our philosophy is based on the concept of the direct sales in the home of our customers. Our consultants make the presentations of the design jewellery by organizing a home party. This concept is especially popular among the customers; they have the possibility to try the jewellery in their own home in a familiar atmosphere. There are no shop hours and no shopping stress: the consultants always conform to her customer and take the time for a responsible and correct customer care.

Jenny Lane is an active member of the Direct Sellers Associations in Switzerland (VDF), in Belgium (APVD) and in Luxembourg (AVD) . These memberships mean that we are particularly concerned that our consultants adhere to the Code of Ethics of the associations and are aware of their responsibility towards our customers.

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